A BRIGHTER, WHITER, HEALTHIER SMILE
NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.
Toothpaste free of chemicals—and bettered by vegan and organic ingredients.

Natural. Vegan. Organic.
Vegan, clean, and simple—and our organic ingredients are USDA certified.

No SLS. No Parabens.
No artificial flavors, colors, or preservatives. No gluten. Fluoride-free.

Dentist Approved.
Formulated to the strictest standards—it’s safe, gentle, and effective.









4.5 STARS—OVER 2,700 REVIEWS & COUNTING

Balance Vitamin Mouth Spray
Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff! Better&Better gain recurring and happy customer.

Purity Toothpaste
This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.

Natural Floss in Glass Jar
The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.
STEP UP YOUR ROUTINE WITH A BRUSH BETTER SET
Step up your entire routine with our premium, natural, and worry-free oral care sets.
They make great gifts too.
ONLY THE CLEANEST, NATURAL, VEGAN,
ORGANIC INGREDIENTS YOU RECOGNIZE.
ORGANIC INGREDIENTS YOU RECOGNIZE.

Organic Coconut Oil

Organic Spearmint

Baking Soda

Radish Root

Did you know that your mouth is highly absorbant?
What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.