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Available Now! PETSIE DOG TOOTHBRUSH

Better Bundles! SHOP THE SETS

Available Now! PETSIE DOG TOOTHBRUSH

Better Bundles! SHOP THE SETS

Better for your mouth.
Better for your body.

Natural, vegan oral care—dentist-approved for better oral & whole-body health.

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A BRIGHTER, WHITER, HEALTHIER SMILE

NATURAL. CLEAN. NON-TOXIC. EFFECTIVE.

Toothpaste free of chemicals—and bettered by vegan and organic ingredients.

Natural. Vegan. Organic.

Vegan, clean, and simple—and our organic ingredients are USDA certified.

No SLS. No Parabens.

No artificial flavors, colors, or preservatives. No gluten. Fluoride-free.

Dentist Approved.

Formulated to the strictest standards—it’s safe, gentle, and effective.

happi news | Better & Better to invest $4 million in first-to-market science-backed toothpaste
Marie Claire Named Best Natural Whitening Toothpaste
Today Show | It's about time someone changed the toothpaste game
Well + Good | Oral Health is Linked to Longevity
Business Insider
ELLE Magazine | 2021 Green Star Beauty Award Winner
WWD Women's Wear Daily
BeautyMatter | Beauty Matter Logo | Better & Better Lands Fresh Funding | Reimagines Toothpaste

THE WORLD LOVES BETTER & BETTER

4.5 STARS—OVER 2,700 REVIEWS & COUNTING

Tracy P.
Better & Better

Balance Vitamin Mouth Spray

Love this Vitamin Mouth Spray! Fast and easy to use. No pill swallowing. Great stuff! Better&Better gain recurring and happy customer.

Balance - Vitamin Mouth Spray
Charlie F.
Better & Better

Purity Toothpaste

This was by far the best toothpaste I've ever used. My teeth are whiter than they've ever been after using it.

Purity Starter Set
Lisa
Better & Better

Natural Floss in Glass Jar

The reusable glass jar and the floss, as simple as it sounds, truly make our planet better while also getting the full flossing job done.

Natural Floss in Glass Jar

ONLY THE CLEANEST, NATURAL, VEGAN,
ORGANIC INGREDIENTS YOU RECOGNIZE.

Organic Coconut Oil

Organic Spearmint

Baking Soda

Radish Root

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Did you know that your mouth is highly absorbant?

What you put in your mouth—both the good and the bad—matters. We pride ourselves on better-for-you ingredients to boost your oral wellness and whole-body health. We've even got the data to show you.

Clinical Studies
"Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs."
"Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs."
"Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs."
"Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs."
"Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs."
"Making it easier for consumers to better their health-no swallowing pills, no dirty ingredients, no extra costs."
Business Insider
ELLE Magazine | 2021 Green Star Beauty Award Winner
Today Show | It's about time someone changed the toothpaste game